American Icons
Sling TV
Creative Strategy | Creative Development | Campaign Execution | Design | Art Direction | Copy Development
Before Biden dropped out, the 2024 election was the same, tired old story. Everyone already knew who they were voting for, so news viewership was in the gutter. Sling needed to get people watching the news again, and America needed its citizens to go to the polls with informed votes.
Challenge
We tapped a few iconic figures in American history to help us spread the word: we know you’re fed up, but it’s your civic duty to get things back on track with informed votes. With some clever use of technology, we were able to make our American icons rise to the occasion. Abe and Lady Liberty served as inspiration — a call to action for Americans to do their civic duty and inform their votes with the latest and most crucial news from Sling TV.
Solution
