How do you own Christmas? OneTen created a social media campaign aimed at
redirecting the conversation toward something DISH can own: TV. We raised the question of whether or not Die Hard
is a Christmas movie and flooded social channels with posts to engage audiences and encourage interactions.
VIDEO GAMES
DISH Can Own That Too
DISH doesn’t do video games, so how could we capitalize on National Video
Game Day? OneTen created a Tecmo Bowl video to coincide with the beginning of football season.
Leader in Voice
Control your TV with your Voice
Only DISH lets you control your TV with your voice. To announce our new
partnerships with both Amazon and Google, we flooded our social channels with voice-focused promotions. We
created a recognizable lockup of the voice-control technology DISH offers as a brilliant celebration of TV and
technology.
ORGANIC
Any Reason to Celebrate TV
We Love TV and we’ll take any opportunity to show it. Organic posts were
sourced for national holidays, season premieres, and new releases. We worked to tie all these events back to DISH
to help boost engagement rates.
