CHALLENGE

Uniting the DISH brand.

At DISH, we have a storied history of thinking long term and building on our capabilities. As our mission evolves from video to Smart Home and wireless, so will our brand. We needed a clean, modern look to connect diverse capabilities and drive innovation across an enterprise gearing up for the future.


SOLUTION

Meet the Beacon.

Our new brand builds off our original symbol as a connectivity company. A unifying design element across all lines of the business, the new beacon is an updated reminder of our promise to consumers. Its purpose is two-fold: to usher in a new era of innovation while ensuring we’re more united than ever.

See How It Works