DISH Outdoors

WHO WE ARE

TV for tree huggers and outdoorsy types.

We were tasked with launching DISH Outdoors as a standalone brand. Although the act of setting up and watching TV outdoors is actually pretty simple, the concept was novel to consumers and had often been framed from too much of a technical perspective. We needed to humanize the conversation: instead of thinking like a company, we started thinking like a person – a knowledgeable, friendly one who forges rivers, climbs fourteeners for breakfast, and is a bona fide expert in watching TV outdoors.

Dish Outdoors

WHAT WE DO

Bear country. It’s in our blood.

We were tasked with launching DISH Outdoors as a standalone brand. Although the act of setting up and watching TV outdoors is actually pretty simple, the concept was novel to consumers and had often been framed from too much of a technical perspective. We needed to humanize the conversation: instead of thinking like a company, we started thinking like a person – a knowledgeable, friendly one who forges rivers, climbs fourteeners for breakfast, and is a bona fide expert in watching TV outdoors.

Dish Outdoors

HOW WE DO IT

Takin’ it to the streets…
mountains and stadiums.

Working with consumer insights, we knew we had to demonstrate how TV complements, rather than replaces, the outdoor lifestyle. The insight was simple: after a long day exploring, hiking, cliff diving, zip-lining, or whatever else crazy you do outdoors, we’d be there waiting with your favorite TV when you got back. The omnichannel campaign spanned digital, print, radio, social, and in-store retail displays, with tailored “get-up-and-go” messaging for RVers, tailgaters, and adventurers.

Dish Outdoors