We were tasked with creating an annual sales campaign for DISH Media Sales, which provides advertisers with intelligent solutions to efficiently maximize exposure to audiences across DISH and Sling TV. The project, an evolution of the previous year’s successful “We Get People” campaign, would play an instrumental role in driving the group’s annual sales revenues of over $250M.
It was critical to articulate how DISH Media Sales could solve one of today’s most pressing needs: to help brands navigate the ambiguity of a quickly evolving TV landscape. This formed the genesis of our new tagline, “smarter solutions for a smarter audience.”
The campaign was warmly received by executive leadership and sales team alike, with many seasoned veterans claiming it was the best sales-support effort they’d ever seen. This was a testament to our ability to listen to key stakeholders, address their unique needs, and deliver a campaign that empowered individuals with the tools to succeed at every level of the organization.