Our campaign centered on hands—free functionality and naturally tied—in with the Spokeslistener as one more way DISH listens to our customers—now with the help of Amazon Alexa. We introduced the new integration by promoting general functionality like searching, playing and pausing, and fast-forward and rewinding TV—all hands—free.
DISH partnered with Amazon to integrate the Echo's voice control into TV. This collaboration gave us an amazing opportunity to work with Amazon to tell the story of Hands-Free TV™
Because of the incredible scope of a partnership between DISH and Amazon Alexa, the deliverables for this project included a vast web presence. Multiple landing pages were created to welcome visitors from multiple points of origin, as well as serve up different messages for awareness and promotional purposes.
OneTen created a fleet of social executions that made use of our library of voice-control content. Video and static posts helped illustrate the brand-new concept of Hands-Free TV® and drove traffic to our digital presence.